Veranstaltung
Übung zu Digital Services: Innovation & Business Models [SS242595469]
Einrichtung
- Karlsruhe Service Research Institute
Bestandteil von
- Teilleistung Digital Services: Innovation & Business Models | Wirtschaftsingenieurwesen (M.Sc.)
- Teilleistung Digital Services: Innovation & Business Models | Technische Volkswirtschaftslehre (M.Sc.)
- Teilleistung Digital Services: Innovation & Business Models | Digital Economics (M.Sc.)
- Teilleistung Digital Services: Innovation & Business Models | Wirtschaftsinformatik (M.Sc.)
- Teilleistung Digital Services: Innovation & Business Models | Informationswirtschaft (M.Sc.)
Literatur
- Böhmann, T./ Leimeister, J.M./ Möslein, K. (2014), Service Systems Engineering, Business & Information Systems Engineering, Vol. 6, No.2, 73-79.
- Cardoso, J., Fromm, H., Nickel, S., Satzger, G., Studer, R., & Weinhardt, C. (Eds.) (2015). Fundamentals of service systems (Vol. 12). Heidelberg: Springer.
- Chesbrough, H. (2011). Open services innovation: Rethinking your business to grow and compete in a new era. John Wiley & Sons.
- Rogers, S. (2003). Diffusion of Innovations. 5. ed. New York: Free Press.
- Satzger, G., Benz, C., Böhmann, T., Roth, A. (2022). Servitization and Digitalization as Siamese Twins – Concepts and Research Agenda. Edvardsson/Tronvoll (eds.): The Palgrave Handbook of Service Management, 967-989.
- Uebernickel, F., Brenner, W., Pukall, B., Naef, T., & Schindlholzer, B. (2015). Design Thinking: Das Handbuch. Frankfurt am Main: Frankfurter Allgemeine Buch.
- Vargo, S.L., Lusch, R.F. (2017). Service-dominant logic 2025. Int. J. Res. Mark. 34, 46–67.
- Weill, P.; Woerner, S.L. (2018): “What‘s your Digital Business Model? – Six Questions to Help you Build the Next-Generation Enterprise“. Boston, Massachusetts: Harvard Business Review Press.
Veranstaltungstermine
- 18.04.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 25.04.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 02.05.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 16.05.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 06.06.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 13.06.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 20.06.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 27.06.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 04.07.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 11.07.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 18.07.2024 11:30 - 13:00 - Room: 10.50 HS 102
- 25.07.2024 11:30 - 13:00 - Room: 10.50 HS 102
Anmerkung
Leveraging data and digital technologies for business success is a key challenge for organizations as they need to
- get aware of the newly arising potential
- develop suitable digital services that are user-centric and individualized
- “servitize” their offering portfolio and business model
- transform their organizations
This course will equip students with concepts and methods to tackle this challenge along two dimensions: First, we will cover innovation as a concept as well as apply contemporary innovation methods (like Design Thinking, Open Innovation) to the services space. Second, we deal with leveraging innovation to develop new business models (including multi-partner concepts in platforms or ecosystems), to servitize existing business models (e.g., via product-service-systems), and to accordingly transform the organization.
The course links innovation and business model theories with practical examples and exercises. Students are asked to actively engage in the discussion.