Veranstaltung
Entrepreneurship Basics (Track 2) [WS202545011]
Typ
Seminar (S)Online
Semester
WS 20/21SWS
2Sprache
DeutschTermine
3Dozent/en
Einrichtung
- Institut für Entrepreneurship, TechnologieManagement und Innovation (EnTechnon)
Bestandteil von
- Teilleistung Seminar Betriebswirtschaftslehre (Bachelor) | Wirtschaftsingenieurwesen (B.Sc.)
- Teilleistung Seminar Betriebswirtschaftslehre (Bachelor) | Technische Volkswirtschaftslehre (B.Sc.)
- Teilleistung Seminar Betriebswirtschaftslehre (Bachelor) | Wirtschaftsinformatik (B.Sc.)
- Teilleistung Seminar Betriebswirtschaftslehre (Bachelor) | Informationswirtschaft (B.Sc.)
Veranstaltungstermine
- 11.11.2020 09:30 - 17:30
- 09.12.2020 09:30 - 17:30
- 13.01.2021 09:30 - 13:00
Anmerkung
The seminar introduces students to basic concepts of business planning for entrepreneurs. This involves concepts for the concretization of business ideas (development of business models), market potential estimation, resource planning, etc.) as well as the creation of an executable business plan (with or without VC financing).
The primary focus of the seminar is on working with the Business Model Canvas and developing a value proposition.
Learning objectives:
After attending, students have learned how to use a structured process to take the first steps in starting a business to identify and minimize their most important risks. In particular, they have practical experience in identifying and validating 1) relevant customer issues, 2) designing and testing solutions to these problems, 3) targeting and assessing their accessibility, and 4) their willingness to pay. In doing so, they have learned to know and apply the business model canvas, methods for developing value propositions, rapid prototyping and target group interviews. In addition, they have learned to work efficiently in a team through the use of communication strategies.
Credentials:
Registration is via the Wiwi portal.
Exam:
Presentation + active participation + paper.
Target group:
Bachelor students